Tuesday, 26 September 2017

Sleek MakeUp's My Face. My Rules. Campaign - #MyFaceMyRules

After developing acne as a teenager I’ve worn makeup pretty much every day since the age of around 14. Now, this has by no means been ‘bold’ makeup and I’ve never been one to be particularly daring with bright colours, winged eyeliner or ultra-defined brows, yet I’ve still found myself to be on the receiving end of criticism around the makeup I choose to wear.

From people telling me I “cake my face” in makeup to others questioning my choice to put makeup on when I’m holiday – “Are you really going to put foundation on when we’re just going out for the day?” – most people don’t seem to realise that these comments are pretty personal and give my confidence a knock.

See, truth is I don’t feel like I’m me until I’ve put my face on in the morning. That may seem silly but it has become part of my daily routine to sweep on a bit of foundation, bronzer and blusher, fill in my eyebrows and pop on some mascara. Then I’m ready to face the day.

Everyone has their own unique style and their way of doing their makeup, and yet so many people feel the need to comment on it. How many times have you heard someone say that another person is wearing “too much” makeup?

So when I heard that Sleek MakeUP is launching a new global campaign with the aim of tackling makeup shaming, I had to find out more and share the news.

(Before I go on I have to say this is in no way a sponsored post – just something I am very passionate about and couldn’t agree more with!)

The campaign, My face. My rules. has been created to positively recognise and stand up for everyone's right to define their individual beauty, without boundaries.

To highlight these issues, Sleek MakeUP has joined forces with Ditch the Label, an international anti-bullying charity.

I went along to the launch event at the start of September, which was led by a wonderful panel who revealed some pretty shocking statistics into the world of beauty bullying.

The Facts
Research by Ditch the Label and Sleek MakeUp showed:
  • 1 in 10 people felt the more makeup a woman wears, the more sexual partners she has
  • 1 in 4 want to police the amount of makeup a woman wears
  • 1 in 4 believe it’s weird for a man to wear makeup
Why we should embrace makeup
  • 58% of people said that makeup made them feel confident
  • 92% of respondents said they think people wear makeup to feel good about themselves
The statistic that stood out to me most in the study was that, when asked ‘How Attractive Do You Feel You Are?’ less than 5% of the survey respondents answered ‘Very Attractive’. It certainly says a lot about people’s confidence levels today.

Wearing makeup is something I am very passionate about and I am lucky that the beauty industry caters to a blonde, white, 20-something girl like me, but some people are often ignored by the mainstream beauty industry.

SleekMakeUp was founded with diversity and individuality at its core and embraces everyone – take its new Lifeproof Fondation for example which has 25 different shades.

You can view the campaign video, starring Sleek's very own consumers, here: http://bit.ly/2xf86gg

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